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Global brand integrity management = ...
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MyiLibrary.
Global brand integrity management = how to protect your product in today's competitive environment /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Global brand integrity management/ Richard S. Post and Penelope N. Post.
其他題名:
how to protect your product in today's competitive environment /
作者:
Post, Richard S.
其他作者:
Post, Penelope N.
出版者:
New York :McGraw-Hill, : c2008.,
面頁冊數:
xv, 309 p. :ill. ; : 24 cm.;
附註:
Title from e-book title screen (viewed May 25, 2008).
標題:
Brand name products. -
電子資源:
Connect to MyiLibrary resource.
ISBN:
0071494448 (Cloth)
Global brand integrity management = how to protect your product in today's competitive environment /
Post, Richard S.
Global brand integrity management
how to protect your product in today's competitive environment /[electronic resource] :Richard S. Post and Penelope N. Post. - New York :McGraw-Hill,c2008. - xv, 309 p. :ill. ;24 cm.
Title from e-book title screen (viewed May 25, 2008).
Electronic reproduction.
UK :
MyiLibrary,
2008.
ISBN: 0071494448 (Cloth)
Standard No.: 9786611109318 (electronic bk.)
Source: 110931MILSubjects--Topical Terms:
482351
Brand name products.
Index Terms--Genre/Form:
498447
Electronic books.
LC Class. No.: HD69.B7 / R644 2008eb
Dewey Class. No.: 658.8/27
Global brand integrity management = how to protect your product in today's competitive environment /
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