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Marketing research /

~

Gates, Roger H., (1942-)

Marketing research /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing research // Carl McDaniel, Jr., Roger Gates.
作者:	McDaniel, Carl D.
其他作者:	Gates, Roger H.,
出版者:	Hoboken, NJ :Wiley, : c2010.,
面頁冊數:	1 v. (various pagings) :ill. (some col.) ; : 26 cm. +; 1 CD-ROM (4 3/4 in.) +
標題:	Marketing research. -
ISBN:	9780470414361 (pbk.) :

Marketing research /
McDaniel, Carl D.

Marketing research /Carl McDaniel, Jr., Roger Gates. - 8th ed., international student ed. - Hoboken, NJ :Wiley,c2010. - 1 v. (various pagings) :ill. (some col.) ;26 cm. +1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

ISBN: 9780470414361 (pbk.) :US$195.95 :Subjects--Topical Terms:

482996
Marketing research.

LC Class. No.: HF5415.2 / .M382 2010

Marketing research /
LDR:00799nam 2200229 a 4500 001 416378
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020 $a 9780470414361 (pbk.) : $c US$195.95 : $c NT$5055
020 $a 9780470466650 (CD-ROM.)
020 $a 9780470087022 (bound)
020 $a 0470414367 (pbk.)
020 $a 0470466650 (CD-ROM)
020 $a 0470087021 (bound)
035 $a (OCoLC)317563647
035 $a 33136
040 $a Nz $c UV0 $d UMC $d GBVCP $d TKN
050 4 $a HF5415.2 $b .M382 2010
100 1 $a McDaniel, Carl D. $3 485470
245 1 0 $a Marketing research / $c Carl McDaniel, Jr., Roger Gates.
250 $a 8th ed., international student ed.
260 $a Hoboken, NJ : $b Wiley, $c c2010.
300 $a 1 v. (various pagings) : $b ill. (some col.) ; $c 26 cm. + $e 1 CD-ROM (4 3/4 in.)
504 $a Includes bibliographical references and index.
650 0 $a Marketing research. $3 482996
700 1 $a Gates, Roger H., $d 1942- $3 502179
730 0 2 $a SPSS for Windows. $3 484183

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BE HF5415.2 M134 2010

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