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The accidental library marketer /

Dempsey, Kathy, (1965-)

The accidental library marketer /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The accidental library marketer // Kathy Dempsey.
作者:	Dempsey, Kathy,
出版者:	Medford, N.J. :Information Today, : c2009.,
面頁冊數:	xvi, 294 p. :ill. ; : 23 cm.;
標題:	Libraries - Marketing. -
ISBN:	9781573873680 (pbk.) :

The accidental library marketer /
Dempsey, Kathy,1965-

The accidental library marketer /Kathy Dempsey. - Medford, N.J. :Information Today,c2009. - xvi, 294 p. :ill. ;23 cm.

Includes bibliographical references and index.

How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.

ISBN: 9781573873680 (pbk.) :US$29.50 :

LCCN: 2009018911Subjects--Topical Terms:

564167
Libraries
--Marketing.

LC Class. No.: Z716.3 / .D425 2009

The accidental library marketer /
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020 $a 9781573873680 (pbk.) : $c US$29.50 : $c NT$761
020 $a 1573873683 (pbk.)
035 $a (OCoLC)ocn317471970
035 $a 33145
040 $a DLC $c DLC $d YDX $d BTCTA $d YDXCP $d CDX $d MUQ $d FEO $d DLC
050 0 0 $a Z716.3 $b .D425 2009
100 1 $a Dempsey, Kathy, $d 1965- $3 564166
245 1 4 $a The accidental library marketer / $c Kathy Dempsey.
260 $a Medford, N.J. : $b Information Today, $c c2009.
300 $a xvi, 294 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
650 0 $a Libraries $x Marketing. $3 564167
650 0 $a Libraries $x Public relations. $3 564168
650 2 $a Libraries. $3 488317
650 2 $a Advertising as a Topic. $3 564169
650 2 $a Marketing. $3 482417
650 2 $a Public Relations. $3 564170