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Contemporary issues in marketing and...

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Maclaran, Pauline.

Contemporary issues in marketing and consumer behaviour /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Contemporary issues in marketing and consumer behaviour // Elizabeth Parsons, Pauline Maclaran.
作者:	Parsons, Elizabeth,
其他作者:	Maclaran, Pauline.
出版者:	Oxford :Butterworth-Heinemann, : c2009.,
面頁冊數:	xi, 219 p. :ill. ; : 25 cm.;
標題:	Consumer behavior. -
ISBN:	9780750687393 (pbk.) :

Contemporary issues in marketing and consumer behaviour /
Parsons, Elizabeth,1909-

Contemporary issues in marketing and consumer behaviour /Elizabeth Parsons, Pauline Maclaran. - Oxford :Butterworth-Heinemann,c2009. - xi, 219 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9780750687393 (pbk.) :US$49.95 :

Nat. Bib. No.: GBA901010Subjects--Topical Terms:

483051
Consumer behavior.

LC Class. No.: HF5415 / .P2493 2009

Dewey Class. No.: 658.802

Contemporary issues in marketing and consumer behaviour /
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245 1 0 $a Contemporary issues in marketing and consumer behaviour / $c Elizabeth Parsons, Pauline Maclaran.
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300 $a xi, 219 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
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650 0 $a Marketing. $3 482417
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