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The brand gym : = a practical workou...

Nichols, David, (1967-)

The brand gym : = a practical workout to gain and retain brand leadership /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The brand gym :/ David Taylor and David Nichols.
其他題名:	a practical workout to gain and retain brand leadership /
作者:	Taylor, David,
其他作者:	Nichols, David,
出版者:	Chichester, West Sussex :Wiley, : 2010.,
面頁冊數:	xiv, 239 p. :ill. ; : 25 cm.;
標題:	Brand name products. -
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg
ISBN:	9780470686195 (bound) :

The brand gym : = a practical workout to gain and retain brand leadership /
Taylor, David,1964-

The brand gym :a practical workout to gain and retain brand leadership /David Taylor and David Nichols. - 2nd ed. - Chichester, West Sussex :Wiley,2010. - xiv, 239 p. :ill. ;25 cm.

Includes bibliographical references and index.

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--

ISBN: 9780470686195 (bound) :US$40.00 :

LCCN: 2010008440

Nat. Bib. No.: GBB002002

Nat. Bib. Agency Control No.: 015455263Subjects--Topical Terms:

482351
Brand name products.

LC Class. No.: HD69.B7 / T39 2010

Dewey Class. No.: 658.8/27

The brand gym : = a practical workout to gain and retain brand leadership /
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