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Social innovation, Inc. : = 5 strate...

Saul, Jason, (1969-)

Social innovation, Inc. : = 5 strategies for driving business growth through social change /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Social innovation, Inc. :/ Jason Saul.
其他題名:	5 strategies for driving business growth through social change /
作者:	Saul, Jason,
出版者:	San Francisco :Jossey-Bass, : 2011.,
面頁冊數:	231 p. ;24 cm.;
附註:	Includes index.
標題:	Social responsibility of business. -
ISBN:	9780470614501 (bound) :

Social innovation, Inc. : = 5 strategies for driving business growth through social change /
Saul, Jason,1969-

Social innovation, Inc. :5 strategies for driving business growth through social change /Jason Saul. - San Francisco :Jossey-Bass,2011. - 231 p. ;24 cm.

Includes index.

"Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market. Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding. Offers step-by-step guidance for creating economic value through positive social change. Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy."--

ISBN: 9780470614501 (bound) :NT$691

LCCN: 2010024713Subjects--Topical Terms:

483690
Social responsibility of business.

LC Class. No.: HD60 / S256 2011

Dewey Class. No.: 658.4/063

Social innovation, Inc. : = 5 strategies for driving business growth through social change /
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