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Global business : = positioning vent...
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Czinkota, Michael R.
Global business : = positioning ventures ahead /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Global business :/ Michael R. Czinkota, Ilkka A. Ronkainen.
其他題名:
positioning ventures ahead /
作者:
Czinkota, Michael R.
其他作者:
Ronkainen, Ilkka A.
出版者:
New York :Routledge, : 2011.,
面頁冊數:
xviii, 250 p. :ill. ; : 24 cm.;
標題:
Export marketing. -
ISBN:
9780415801942 (bound) :
Global business : = positioning ventures ahead /
Czinkota, Michael R.
Global business :
positioning ventures ahead /Michael R. Czinkota, Ilkka A. Ronkainen. - New York :Routledge,2011. - xviii, 250 p. :ill. ;24 cm.
Includes bibliographical references and index.
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
ISBN: 9780415801942 (bound) :GBP39.99 :
LCCN: 2009052412Subjects--Topical Terms:
483315
Export marketing.
LC Class. No.: HF1416 / .C947 2011
Dewey Class. No.: 658.8/4
Global business : = positioning ventures ahead /
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