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Strategic marketing /

~

Cravens, David W.

Strategic marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic marketing // David W. Cravens.
作者:	Cravens, David W.
出版者:	Boston, Mass. :Irwin/McGraw-Hill, : c1997.,
面頁冊數:	xviii, 670 p. :ill. ; : 24 cm.;
叢書名:	The Irwin series in marketing
標題:	Marketing - Decision making. -
ISBN:	0256214387

Strategic marketing /
Cravens, David W.

Strategic marketing /David W. Cravens. - 5th ed. - Boston, Mass. :Irwin/McGraw-Hill,c1997. - xviii, 670 p. :ill. ;24 cm. - The Irwin series in marketing.

Includes bibliographical references and indexes.

ISBN: 0256214387

LCCN: 96012050Subjects--Topical Terms:

484168
Marketing
--Decision making.

LC Class. No.: HF5415.135 / C898 1997

Dewey Class. No.: 658.8/02

Strategic marketing /
LDR:00554nam 2200193 a 4500 001 417739
005 20130114153835
008 960312s1997 ilua 001 0 eng
010 $a 96012050
020 $a 0256214387
035 $a 34514
040 $a DLC $c DLC $d DLC
050 4 $a HF5415.135 $b C898 1997
082 0 0 $a 658.8/02
100 1 $a Cravens, David W. $3 501454
245 1 0 $a Strategic marketing / $c David W. Cravens.
250 $a 5th ed.
260 $a Boston, Mass. : $b Irwin/McGraw-Hill, $c c1997.
300 $a xviii, 670 p. : $b ill. ; $c 24 cm.
440 4 $a The Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Decision making. $3 484168
650 0 $a Marketing $x Management. $3 482470
650 0 $a Marketing $x Management $v Problems, exercises, etc. $3 492493

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