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Principles of marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Principles of marketing // Philip Kotler, Gary Armstrong.
作者:	Kotler, Philip.
其他作者:	Armstrong, Gary
出版者:	Upper Saddle River, N.J. :Pearson Prentice Hall, : c2006.,
面頁冊數:	xx, 651, [94] p. :col. ill. ; : 29 cm.;
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip055/2004029593.html
ISBN:	0131469185

Principles of marketing /
Kotler, Philip.

Principles of marketing /Philip Kotler, Gary Armstrong. - 11th ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,c2006. - xx, 651, [94] p. :col. ill. ;29 cm.

Includes bibliographical references and index.

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

ISBN: 0131469185

LCCN: 2004029593Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / K87 2006

Dewey Class. No.: 658.8

Principles of marketing /
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260 $a Upper Saddle River, N.J. : $b Pearson Prentice Hall, $c c2006.
300 $a xx, 651, [94] p. : $b col. ill. ; $c 29 cm.
504 $a Includes bibliographical references and index.
505 0 $a Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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