| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 正題名/作者: |
Marketing management // Philip Kotler, Kevin Lane Keller |
| 作者: |
Kotler, Philip |
| 其他作者: |
Keller, Kevin Lane |
| 出版者: |
Upper Saddle River, NJ :Prentice Hall, : c2006, |
| 面頁冊數: |
xxxix,729,[45]p. :col. ill. ; : 29 cm; |
| 附註: |
Includes indexes |
| 標題: |
Marketing - Problems, exercises, etc. - Management - |
| ISBN: |
0131457578(bound) |