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Marketing management : = analysis, p...

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Kotler, Philip

Marketing management : = analysis, planning, implementation, and control /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing management :/ Philip Kotler
其他題名:	analysis, planning, implementation, and control /
作者:	Kotler, Philip
出版者:	Englewood Cliffs, NJ :Prentice Hall International, : c1994,
面頁冊數:	[xxx],801p. :col. ill. ; : 27 cm;
附註:	Includes indexes
標題:	Marketing - Problems, exercises, etc. - Management -
ISBN:	0137228511(bound)

Marketing management : = analysis, planning, implementation, and control /
Kotler, Philip

Marketing management :analysis, planning, implementation, and control /Philip Kotler - 8th ed. - Englewood Cliffs, NJ :Prentice Hall International,c1994 - [xxx],801p. :col. ill. ;27 cm - The Prentice Hall series in marketing. - The Prentice Hall series in marketing.

Includes indexes

ISBN: 0137228511(bound)Subjects--Topical Terms:

492493
Marketing
--Management--Problems, exercises, etc.

LC Class. No.: HF5415.13 / K87

Marketing management : = analysis, planning, implementation, and control /
LDR:00581nam a2200193 a 450 001 418921
005 20130114153950
008 120901s1994 njua 001 0 eng d
020 $a 0137228511(bound)
035 $a 35725
040 $a MDU $b eng $c TL $e AACR2
041 0 $a eng
044 $a nju
050 1 0 $a HF5415.13 $b K87
100 1 $a Kotler, Philip $3 506420
245 1 0 $a Marketing management : $b analysis, planning, implementation, and control / $c Philip Kotler
250 $a 8th ed.
260 $a Englewood Cliffs, NJ : $b Prentice Hall International, $c c1994
300 $a [xxx],801p. : $b col. ill. ; $c 27 cm
490 1 $a The Prentice Hall series in marketing
500 $a Includes indexes
650 0 $a Marketing $x Management $v Problems, exercises, etc. $3 492493
830 0 $a The Prentice Hall series in marketing $3 570154

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