| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Contemporary marketing // Louis E. Boone, David L. Kurtz |
| Author: |
Boone, Louis E. |
| other author: |
Kurtz, David L. |
| Published: |
Orlando, FL :The Dryden Press, : c1992, |
| Description: |
xxvii,683,[49]p. :col. ill. ; : 29 cm; |
| Notes: |
Includes indexes |
| Subject: |
Marketing - Handbooks, manuals, etc. - |
| ISBN: |
0030540186(bound) |