| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 正題名/作者: |
Strategic marketing // David W. Cravens, Nigel F. Piercy. |
| 作者: |
Cravens, David W. |
| 其他作者: |
Piercy, Nigel. |
| 出版者: |
New York :McGraw-Hill Education, : c2013., |
| 面頁冊數: |
xviii, 653 p. :ill., maps ; : 26 cm.; |
| 標題: |
Marketing - Decision making. - |
| 電子資源: |
http://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html |
| ISBN: |
9780078028908 (bound) |