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The future of advertising : = new me...
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Cappo, Joe.
The future of advertising : = new media, new clients, new consumers in the post-television age /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The future of advertising :/ Joe Cappo.
其他題名:
new media, new clients, new consumers in the post-television age /
作者:
Cappo, Joe.
出版者:
Chicago, Ill. :McGraw-Hill, : c2003.,
面頁冊數:
xi, 260 p. ;22 cm.;
標題:
Advertising. -
電子資源:
http://www.loc.gov/catdir/toc/fy038/2003041335.html
ISBN:
0071403159 (bound)
The future of advertising : = new media, new clients, new consumers in the post-television age /
Cappo, Joe.
The future of advertising :
new media, new clients, new consumers in the post-television age /Joe Cappo. - Chicago, Ill. :McGraw-Hill,c2003. - xi, 260 p. ;22 cm.
Includes bibliographical references (p. 251-253) and Index.
ISBN: 0071403159 (bound)
LCCN: 2003041335Subjects--Topical Terms:
482644
Advertising.
LC Class. No.: HF5821 / .C32 2003
Dewey Class. No.: 659.1
The future of advertising : = new media, new clients, new consumers in the post-television age /
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