Women consumers.
Overview
Works: | 5 works in 5 publications in 5 languages |
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Titles
Pocketbook power : = how to reach the hearts and minds of today's most coveted consumers--women /
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(Language materials, printed)
Boom : = marketing to the ultimate power consumer--the baby boomer woman /
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(Language materials, printed)
Don't think pink : = what really makes women buy--and how to increase your share of this crucial market /
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(Language materials, printed)
Gender and consumption = domestic cultures and the commercialisation of everyday life /
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(Language materials, printed)