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Trout, Jack.

Overview

Works:	1 works in 3 publications in 1 languages

Titles

A genie's wisdom : = a fable of how a CEO leaned to be a marketing genius / by: Trout, Jack. (Language materials, printed)

Trout on strategy : = capturing mindshare, conquering markets / by: Trout, Jack. (Language materials, printed)

Marketing warfare / by: Ries, Al.; Trout, Jack. (Language materials, printed)

Subjects

Marketing. Success in business. Strategic planning. Brand name products. Competition. Marketing- Management. Marketing- Decision making.

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