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Beyond the brand : = why engaging th...

Winsor, John, (1959-)

Beyond the brand : = why engaging the right customers is essential to winning in business /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Beyond the brand :/ John Winsor.
其他題名:	why engaging the right customers is essential to winning in business /
作者:	Winsor, John,
出版者:	Chicago :Dearborn Trade Pub., : c2004.,
面頁冊數:	xviii, 269 p. :ill. ; : 24 cm.;
標題:	Product management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0417/2004009565.html
ISBN:	0793188369 (bound) :

Beyond the brand : = why engaging the right customers is essential to winning in business /
Winsor, John,1959-

Beyond the brand :why engaging the right customers is essential to winning in business /John Winsor. - Chicago :Dearborn Trade Pub.,c2004. - xviii, 269 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0793188369 (bound) :NT$908

LCCN: 2004009565Subjects--Topical Terms:

482352
Product management.

LC Class. No.: HF5415.15 / .W782 2004

Dewey Class. No.: 658.8

Beyond the brand : = why engaging the right customers is essential to winning in business /
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650 0 $a Brand loyalty. $3 484245
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