Product management.
概要
| 作品: | 40 作品在 40 項出版品 40 種語言 | |
|---|---|---|
書目資訊
Building the brand-driven business : = operationalize your brand to drive profitable growth /
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What customers want : = using outcome-driven innovation to create breakthrough products and services /
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From brand vision to brand evaluation : = the strategic process of growing and strengthening brands /
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Beyond the brand : = why engaging the right customers is essential to winning in business /
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Brand stretch : = why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
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Creative product design : = a practical guide to requirements capture management /
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Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /
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Balanced brand : = how to balance the stakeholder forces that can make or break your business /
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Juicing the orange : = how to turn creativity into a powerful business advantage /
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Defending the brand : = aggressive strategies for protecting your brand in the online arena /
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Powerful products : = strategic management of successful new product development /
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Marketing revolution! : = the radical new approach to transforming the business, the brand & the bottom line /
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Branded entertainment : = product placement & brand strategy in the entertainment business /
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Software product management and pricing = key success factors for software organizations /
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