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Priceless : = turning ordinary produ...

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Britton, Terry.

Priceless : = turning ordinary products into extraordinary experiences /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Priceless :/ Diana LaSalle, Terry A. Britton.
其他題名:	turning ordinary products into extraordinary experiences /
作者:	LaSalle, Diana,
其他作者:	Britton, Terry.
出版者:	Boston, Mass. :Harvard Business School Press, : c2003.,
面頁冊數:	xvii, 182 p. ;25 cm.;
附註:	Includes bibliographical references (p. 163-172) and index.
標題:	Product management. -
ISBN:	157851746X (bound) :

Priceless : = turning ordinary products into extraordinary experiences /
LaSalle, Diana,1949-

Priceless :turning ordinary products into extraordinary experiences /Diana LaSalle, Terry A. Britton. - Boston, Mass. :Harvard Business School Press,c2003. - xvii, 182 p. ;25 cm.

Includes bibliographical references (p. 163-172) and index.

My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.

ISBN: 157851746X (bound) :NT$986

LCCN: 2002007421Subjects--Topical Terms:

482352
Product management.

LC Class. No.: HF5415.15 / .L37 2003

Dewey Class. No.: 658.5/752

Priceless : = turning ordinary products into extraordinary experiences /
LDR:00989cam 22002054a 4500 001 396294
005 20130114151300
008 020513s2003 mau b 001 0 eng
010 $a 2002007421
020 $a 157851746X (bound) : $c NT$986
020 $a 9781578517466 (bound)
035 $a 11264
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.15 $b .L37 2003
082 0 0 $a 658.5/752
100 1 $a LaSalle, Diana, $d 1949- $3 510459
245 1 0 $a Priceless : $b turning ordinary products into extraordinary experiences / $c Diana LaSalle, Terry A. Britton.
260 $a Boston, Mass. : $b Harvard Business School Press, $c c2003.
300 $a xvii, 182 p. ; $c 25 cm.
500 $a Includes bibliographical references (p. 163-172) and index.
505 0 $a My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
650 0 $a Product management. $3 482352
650 0 $a Design, Industrial. $3 482970
650 0 $a Consumer behavior. $3 483051
700 1 $a Britton, Terry. $3 510460

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