Product management.
Overview
| Works: | 40 works in 40 publications in 40 languages | |
|---|---|---|
Titles
Building the brand-driven business : = operationalize your brand to drive profitable growth /
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The brand gym : = a practical workout for boosting brand and business /
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Product lifecycle management : = driving the next generation of lean thinking /
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What customers want : = using outcome-driven innovation to create breakthrough products and services /
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From brand vision to brand evaluation : = the strategic process of growing and strengthening brands /
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Beyond the brand : = why engaging the right customers is essential to winning in business /
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Brand stretch : = why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
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Creative product design : = a practical guide to requirements capture management /
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Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /
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Markets of one : = creating customer-unique value through mass customization /
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The experience economy : = work is theatre & every business a stage /
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The employer brand : = bringing the best of brand management to people at work /
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Balanced brand : = how to balance the stakeholder forces that can make or break your business /
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Juicing the orange : = how to turn creativity into a powerful business advantage /
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Priceless : = turning ordinary products into extraordinary experiences /
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Defending the brand : = aggressive strategies for protecting your brand in the online arena /
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Powerful products : = strategic management of successful new product development /
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The persona lifecycle : = keeping people in mind throughout product design /
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Brand asset management : = driving profitable growth through your brands /
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Flexible product development : = building agility for changing markets /
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Marketing revolution! : = the radical new approach to transforming the business, the brand & the bottom line /
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Branded entertainment : = product placement & brand strategy in the entertainment business /
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Software product management and pricing = key success factors for software organizations /
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Product innovation : = leading change through integrated product development /
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New product development = from initial idea to product management /
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Global brand integrity management = how to protect your product in today's competitive environment /
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Product platform and product family design : = methods and applications /
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The brand gym : = a practical workout to gain and retain brand leadership /
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