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Product management /

~

Lehmann, Donald R.

Product management /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Product management // Donald R. Lehmann, Russell S. Winer.
作者:	Lehmann, Donald R.
其他作者:	Winer, Russell S.
出版者:	Boston :McGraw-Hill/Irwin, : c2005.,
面頁冊數:	xvi, 494 p. :ill. ; : 24 cm.;
叢書名:	McGraw-Hill/Irwin series in marketing
標題:	Product management. -
電子資源:	http://www.loc.gov/catdir/description/mh051/2004053060.html
ISBN:	0072865989 (bound) :

Product management /
Lehmann, Donald R.

Product management /Donald R. Lehmann, Russell S. Winer. - 4th ed. - Boston :McGraw-Hill/Irwin,c2005. - xvi, 494 p. :ill. ;24 cm. - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references and indexes.

ISBN: 0072865989 (bound) :NT$4154

LCCN: 2004053060Subjects--Topical Terms:

482352
Product management.

LC Class. No.: HF5415.15 / .L44 2005

Dewey Class. No.: 658.5/6

Product management /
LDR:00790cam 22002414a 4500 001 392459
005 20130114150856
008 040526s2005 maua b 001 0 eng
010 $a 2004053060
020 $a 0072865989 (bound) : $c NT$4154
020 $a 9780072865981 (bound)
035 $a 7335
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.15 $b .L44 2005
082 0 0 $a 658.5/6
100 1 $a Lehmann, Donald R. $3 501622
245 1 0 $a Product management / $c Donald R. Lehmann, Russell S. Winer.
250 $a 4th ed.
260 $a Boston : $b McGraw-Hill/Irwin, $c c2005.
300 $a xvi, 494 p. : $b ill. ; $c 24 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 0 $a Product management. $3 482352
700 1 $a Winer, Russell S. $3 501623
856 4 2 $u http://www.loc.gov/catdir/description/mh051/2004053060.html
856 4 1 $u http://www.loc.gov/catdir/toc/mh041/2004053060.html

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