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The persona lifecycle : = keeping pe...

Adlin, Tamara.

The persona lifecycle : = keeping people in mind throughout product design /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The persona lifecycle :/ John Pruitt, Tamara Adlin.
其他題名:	keeping people in mind throughout product design /
作者:	Pruitt, John.
其他作者:	Adlin, Tamara.
出版者:	Amsterdam ;Elsevier : : 2006.,
面頁冊數:	xvii, 724 p. :ill. ; : 24 cm.;
標題:	Product management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip066/2006000795.html
ISBN:	0125662513 (pbk.) :

The persona lifecycle : = keeping people in mind throughout product design /
Pruitt, John.

The persona lifecycle :keeping people in mind throughout product design /John Pruitt, Tamara Adlin. - Amsterdam ;Elsevier :2006. - xvii, 724 p. :ill. ;24 cm.

Includes bibliographical references and index.

The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.

ISBN: 0125662513 (pbk.) :NT$1795

LCCN: 2006000795Subjects--Topical Terms:

482352
Product management.

LC Class. No.: HF5415.15 / .P79 2006

Dewey Class. No.: 658.5/03

The persona lifecycle : = keeping people in mind throughout product design /
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505 0 $a The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.
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