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One customer, divisible : = linking ...
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Lowenstein, Michael W., (1942-)
One customer, divisible : = linking customer insight to loyalty and advocacy behavior /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
One customer, divisible :/ Michael W. Lowenstein.
其他題名:
linking customer insight to loyalty and advocacy behavior /
作者:
Lowenstein, Michael W.,
出版者:
Australia :Thomson, : c2005.,
面頁冊數:
xxiii, 214 p. :ill. ; : 24 cm.;
標題:
Customer services. -
電子資源:
http://www.loc.gov/catdir/toc/ecip0512/2005012411.html
ISBN:
0324301294 (bound) :
One customer, divisible : = linking customer insight to loyalty and advocacy behavior /
Lowenstein, Michael W.,1942-
One customer, divisible :
linking customer insight to loyalty and advocacy behavior /Michael W. Lowenstein. - Australia :Thomson,c2005. - xxiii, 214 p. :ill. ;24 cm.
Includes bibliographical references and index.
A few historical perspectives, basic ground rules, and -- Looks into the future never hurt anybody -- Is viral marketing an epidemic? if so, what's the cure? -- Simpler is often better: acquiring, managing and applying -- Divisible customer data -- Targeting messages and managing experiences, Part I What clicks with customers, and what doesn't -- Targeting messages and managing experiences, Part II Be mindful of the customer life cycle -- Targeting messages and managing experiences, Part III How committed and involved are your customers? -- Better find out fast! -- Best of the best new relationship and data tools -- The pivotal emerging data importance of customer clubs -- Loyalty programs, and communities -- How does, or will, customer service fit into the mix? -- Virtual and real return on relationship investment -- (not) back to the future.
ISBN: 0324301294 (bound) :NT$1072
LCCN: 2005012411Subjects--Topical Terms:
484375
Customer services.
LC Class. No.: HF5415.5 / .L917 2005
Dewey Class. No.: 658.8/12
One customer, divisible : = linking customer insight to loyalty and advocacy behavior /
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http://www.loc.gov/catdir/toc/ecip0512/2005012411.html
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