Brand name products.
Overview
Works: | 37 works in 37 publications in 37 languages |
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Titles
Building the brand-driven business : = operationalize your brand to drive profitable growth /
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Becoming a category of one : = how extraordinary companies transcend commodity and defy comparison /
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A genie's wisdom : = a fable of how a CEO leaned to be a marketing genius /
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The brand gym : = a practical workout for boosting brand and business /
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Brain tattoos : = creating unique brands that stick in your customers' minds /
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The brand gap : = how to bridge the distance between business strategy and design : a whiteboard overview /
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Designing brand identity : = a complete guide to creating, building, and maintaining strong brands /
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United we brand : = how to create a cohesive brand that's seen, heard, and remembered /
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From brand vision to brand evaluation : = the strategic process of growing and strengthening brands /
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Living brands : = collaboration + innovation = customer fascination /
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Kellogg on branding : = the marketing faculty of the Kellogg School of Management /
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Becoming a category of one : = how extraordinary companies transcend commodity and defy comparison /
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Balanced brand : = how to balance the stakeholder forces that can make or break your business /
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Brain tattoos : = creating unique brands that stick in your customers' minds /
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Defending the brand : = aggressive strategies for protecting your brand in the online arena /
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Brand asset management : = driving profitable growth through your brands /
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Living the brand = how to transform every member of your organization into a brand champion /
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Living the brand = how to transform every member of your organization into a brand champion ; in association with Marketing /
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Brand new justice = how branding places and products can help the developing world /
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Global brand integrity management = how to protect your product in today's competitive environment /
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Savvy shopper's cookbook : = hundreds of simple strategies for smart spending and inspiring mealtime ideas.
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Pillsbury easy as pie : = 140 simple recipes + 1 readymade pie crust = sweet success.
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The brand gym : = a practical workout to gain and retain brand leadership /
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