Relationship marketing.
Overview
| Works: | 30 works in 30 publications in 30 languages | |
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Titles
The new marketing conversation : = creating and strengthening relationships between buyers and sellers /
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Customer relationship management : = integrating marketing strategy and information technology /
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The referral of a lifetime : = the networking system that produces bottom-line results-- every day! /
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Relationship marketing : = dialogue and networks in the e-commerce era /
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Strategic market relationships : = from strategy to implementation /
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Customer relationship management : = integrating marketing strategy and information technology /
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Markets of one : = creating customer-unique value through mass customization /
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Balanced brand : = how to balance the stakeholder forces that can make or break your business /
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Customer experience management : = a revolutionary approach to connecting with your customers /
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Customer equity : = building and managing relationships as valuable assets /
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The rainmaker's toolkit : = power strategies for finding, keeping, and growing profitable clients /
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Strategic market relationships : = from strategy to implementation /
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Success with Microsoft Dynamics CRM 4.0 = implementing customer relationship management /
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Finding the buyers = how to reach those who want what you've got /
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Finding the buyers = how to reach those who want what you've got /
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Customer knowledge management = people, processes, and technology /
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Internal marketing = tools and concepts for customer-focused management /
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Relationship aspect marketing = building customer loyalty in the Internet Age /
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The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services /
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Managing market relationships : = methodological and empirical insights /
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