Customer relations - Management.
Overview
Works: | 24 works in 24 publications in 24 languages |
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Titles
Customer relationship management : = integrating marketing strategy and information technology /
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The outside-in corporation : = how to build a customer-centric organization for breakthrough results /
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The ultimate CRM handbook : = strategies and concepts for building enduring customer loyalty and profitability /
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Managing global accounts : = nine critical factors for a world-class program /
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Kellogg on branding : = the marketing faculty of the Kellogg School of Management /
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Customer relationship management : = creating competitive advantage through win-win relationship strategies /
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Customer relationship management : = integrating marketing strategy and information technology /
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CRM at the speed of light : = essential customer strategies for the 21st century /
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Customer experience management : = a revolutionary approach to connecting with your customers /
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101 marketing strategies for accounting, law, consulting, and professional services firms /
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Strategic customer service = managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
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Chief customer officer : = getting past lip service to passionate action /
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