Marketing - Management.
Overview
| Works: | 87 works in 87 publications in 87 languages | |
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Titles
Market-driven management : = how to define, develop, and deliver customer value /
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The dollarization discipline : = how smart companies create customer value-- and profit from it /
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A genie's wisdom : = a fable of how a CEO leaned to be a marketing genius /
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The profit impact of marketing strategy project : = retrospect and prospects /
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Up against the retail giants : = targeting weakness, gaining an edge /
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Escaping the black hole : = minimizing the damage from the marketing-sales disconnect /
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Applications in basic marketing : = clippings from the popular business press /
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Applications in basic marketing : = clippings from the popular business press /
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Market-based management : = strategies for growing customer value and profitability /
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The world of superservice : = creating profit through a passion for customer service /
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Six sigma for marketing processes : = an overview for marketing executives, leaders, and managers /
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Applications in basic marketing : = clippings from the popular business press /
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Enterprise marketing management : = the new science of marketing /
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Marketing moves : = a new approach to profits, growth, and renewal /
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Concurrent marketing : = integrating product, sales, and service /
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Powerhouse marketing plans : = 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns /
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Marketing management : = analysis, planning, implementation, and control /
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Applications in basic marketing : = clippings from the popular business press /
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Breakthrough business development : = a 90-day plan to build your client base and take your business to the next level /
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Marketing revolution! : = the radical new approach to transforming the business, the brand & the bottom line /
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Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.
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Direct marketing in action : = cutting-edge strategies for finding and keeping the best customers /
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Profitable marketing communications = a guide to marketing return on investment /
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How to market your business = a practical guide to advertising, PR, selling, and direct and online marketing /
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Internal marketing = tools and concepts for customer-focused management /
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The ultimate small business marketing toolkit = all the tips, forms, and strategies you'll ever need /
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The four pillars of profit-driven marketing = a how to maximize creativity, accountability, and ROI /
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The marketing-sales-finance triangle = an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
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Changing the channel : = 12 easy ways to make millions for your business /
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